A seemingly regular photo of African man-eating chocolate had an unusual effect on Americans after it was shared online and they’re now calling for the man to get a modelling contract.

The viral photo of the man shows him covered in dust. He has a half-eaten chocolate in his hand as he stares into the distance.

It looks like a regular photo but the comments tell a different story.

Some called him the most beautiful creature in the world, some said he deserves a modelling contract, others complimented his eyes.

Black people were left confused by the unusual praise for the black man and someone suggested it’s “back-handed racism”

See some of the comments below.